Local Measure Extends its Customer Experience Platform with Acquisition of Loopon

SYDNEY, Australia- Local Measure, the leading real-time customer experience platform, has announced that it has entered into an agreement to acquire Loopon, a customer engagement platform which operates in the hospitality and leisure industries. Loopon is an all-in-one tool for every stage of the customer journey, allowing businesses to communicate with their customers pre-visit, during-visit, and post-visit while driving upsells and personalized experiences.

Loopon has grown quickly in Europe since 2010 due to its ability to monetize guest insights through pre-arrival customer emails and upselling as well as brand reputation management for its customers. The client list includes the largest hotel chains in Scandinavia, as well as European restaurants, cruise lines, and theme parks. Its success over the last several years has been driven and supported by CEO and founder Simon Finne, who will continue to run Loopon and move into a regional leadership role with Local Measure.

Jonathan Barouch, CEO of Local Measure commented, “I am delighted to announce that Local Measure has signed an agreement to acquire Loopon, a significant European player in customer experience software with a large and loyal customer base. Loopon understands the value of customer intelligence and connecting the physical and digital experiences throughout the customer journey, from pre-visit through to post-visit. Over the last few months I have been impressed by Loopon’s team and company culture which aligns to our own values and vision.”

Local Measure’s customer experience platform pulls together customer insights from on-premise Cisco Wi-Fi, during-visit feedback, social media and one-to-one messaging. With the additional capabilities brought on through Loopon, Local Measure’s platform will be able to deliver on the pre and post-visit functions in demand from hospitality and retail businesses as well as helping its existing customers with reputation management and driving incremental share of wallet from their customers.

Ulrika Rosén, Passion Manager at Nordic Choice Hotels commented on Loopon’s value: "Loopon helps us deliver on our vision of creating a better world by providing direct and actionable feedback to all our employees, while also being one of our core KPIs for measuring success. Throughout the years, Loopon has been invaluable to us thanks to the continuous evolution of the platform in accordance with the needs of businesses like ours. We have always appreciated working with Simon Finne, who is very service minded and keen to listen to and solve our business needs."

Loopon’s strong and enduring client relationships are a key strength, allowing them to be trusted by leading brands when it comes to reputation management and guest communication. 

Simon Finne commented, “After 10 years of developing Loopon and establishing it as a leading guest communication and reputation management platform for hospitality businesses in Europe, I am excited to enter into this next chapter which will marry the core strengths of both Loopon and Local Measure so that we can deliver next-generation customer experience management capabilities and solve key business problems for the industries we serve.”

Local Measure expects to complete the transaction on December 20th.

About Local Measure

Local Measure is a leading CX platform in the tourism, hospitality and retail industries. Headquartered in Sydney, with offices in Europe, North America and Asia, Local Measure’s clients include many of the world’s largest hospitality and tourism brands. The company provides real-time intelligence, process automation and actionable feedback with preferences and insights on a business' most valuable customers. Local Measure is a Cisco Partner, Salesforce AppExchange Partner and an AWS Select TechnologyPartner.

For more information about Local Measure, visit our website and follow us on Instagram and Twitter

About Loopon

Loopon is a communication platform that unifies all digital guest communication a hotel needs into one beautiful and easy-to-use tool. Hotels that truly care about their guests use Loopon to provide outstanding service, which results in happy guests that return over and over again.