How Loopon empowers hotels to measure, compare, and outperform.
When it comes to guest satisfaction, hotels shouldn’t settle for flying blind. Feedback isn’t just about hearing what guests think — it’s about understanding how you stack up. That’s why at Loopon, we’ve built something that no one else in the hospitality industry can offer: a powerful benchmarking tool that lets you compare your hotel’s performance against top-tier brands using real, standardised guest feedback data.
📊 Benchmarking with industry leaders
Loopon is proud to serve many of the most respected hotel groups in the Nordics and globally, including:
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Strawberry
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Thon Hotels
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Elite Hotels of Sweden
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Ligula Hospitality Group
- Nobis Hospitality Group
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Arp-Hansen Hotel Group
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Nordic Hotels & Resorts
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TFE Hotels (Australia & Europe)
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ALH Group (Australia)
With thousands of hotels and guest surveys running across these groups every week, Loopon holds a unique position in the market. We’re not just another feedback tool — we’re the central hub for measuring satisfaction across brands, across borders, and always with standardised, comparable questions.
🔍 Competitive Benchmarking — What it is and why it matters
Our competitive benchmarking (comp set) feature allows your hotel to measure its performance across a range of core service areas, directly against a selected group of competitors. These comp sets are created using a set of rigorous standards to ensure fairness and balance.
When a comp set is established, you gain access to aggregated data from the selected hotels — never individual results — offering full anonymity and ensuring no single brand dominates the data.
Hotels can benchmark their performance on key areas such as:
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Net Promoter Score (NPS) – How likely is it that guests would recommend your hotel?
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Booking Experience – Did the booking process run smoothly?
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Reception and Check-in – Was the front desk efficient and welcoming?
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Room Standards and Cleanliness – Did the room meet expectations?
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Service and Breakfast – Was service excellent, and did breakfast meet guest needs?
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Restaurant satisfaction – For those with F&B offerings.
And for conference and group guests, even more detailed benchmarking is available, including:
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Planning phase communication
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Conference execution and technical setup
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Lunch and dinner service
These are all based on Loopon’s standardised survey questions, meaning comparisons are apples-to-apples, not arbitrary.
🛠️ How it works
To maintain reliability and ensure high data quality, competitive sets follow these rules:
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No single brand can dominate the set (max 50–60% of rooms)
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Must include at least 4 venues from at least 2 companies
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All hotels must be Loopon users
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Each hotel in the set must have received at least 10 answers and meet a 2% response rate over the selected time period
This ensures that your comparisons are always meaningful, statistically sound, and free from skewed data.
And if you’re already using Loopon? All it takes is an email to support@loopon.com with your desired competitors, and our team will help you create a custom comp set tailored to your needs.
🚀 From insight to action
The power of benchmarking lies not just in seeing where you are — but in knowing where you can go. By comparing yourself to the best in the industry, you can identify blind spots, spot strengths, and set realistic, data-driven goals for improvement.
Whether you’re a standalone boutique hotel or part of a growing chain, Loopon gives you the tools to compete with confidence.
Ready to see how you stack up?
No other platform has the data we do. With Loopon, you don’t just get scores — you get context, clarity, and a pathway to improvement.
👉 Get in touch with us at support@loopon.com to start building your competitive set today.
Because in hospitality, what you don’t know really can hurt you — but with Loopon, you’ll always be one step ahead.