Compulsory Questions and their effect on your Feedback
There is a fine balance between wanting specific feedback questions to be answered and ensuring that you actually collect responses. Deciding whether or not to make questions compulsory may impact your response rates and feedback results. Of course we’d like to collect answers on every question that’s part of our guest survey. There is a […]
Enhancing the Guest Experience with QR Codes
QR codes offer a unique and instant way to arrive at a digital destination. Within the hospitality industry, they’re becoming increasingly popular and provide an opportunity to enhance the overall guest experience. First developed in 1994, QR codes were primed for worldwide usage in 2010 when the first QR code readers on smartphones were available. […]
5 Upselling tips for Happier Hotel Guests
In our latest blog post we discuss tips for how to use Pre-Stay Upsell emails to enhance the overall guest stay. Pre-Stay emails enable hotels to set the tone for the guest stay from the very beginning. Instead of waiting until the actual check-in, sending a welcome email a few days leading up to the […]
Upselling vs Cross-selling: What’s the real Difference?
We all know what upselling is. Or at least we think we do. Often times, what companies or individuals refer to as upselling as actually more classifiable as cross-selling. In this blog post, we dig deeper and explain the real difference between the two with clear examples and tips on how to use both techniques […]
Boosting Your Direct Bookings Using Chat
In our latest post we presented the increasing threat that OTAs pose for hotels. We argued that hotels that prioritise the use of standardised digital guest communication tools successfully manage to curb the growing OTA booking trend. However, as efficient your email collection processes are, they can only be put into practise once the guest has decided […]